Drew Weatherhead is the mind behind the hit Instagram meme profile “Because_Jitsu”. He talks about how he found BJJ, the growth of the BJJ scene in Canada, how he started making memes and Jiu-Jitsu “in the streets”. Click “read more” for show notes!



  • Origins
  • How he found Jiu-Jitsu
  • The growth of BJJ in Canada
  • The decision to open his own school
  • Growing an academy
  • How he started making memes
  • To “Oss” or not to “Oss”
  • BJJ in the street
  • The limits of martial arts
  • Triggering people with memes
  • Gi vs No-Gi
  • His experience running Submission Ace tournaments
  • The Pummel
  • His first memes and meme evolution
  • His MMA experience
  • Time management
  • Armbars
  • The impact BJJ has had on his life